Hush & Wear: A Fully Automated Internal CRM Built to Scale Operations

Client Background

Hush & Wear is a rapidly growing D2C fashion brand operating at scale.
With increasing order volume, return requests, customer queries, and logistics challenges — the team needed a centralized system to manage everything from customer communication to backend operations.

The Challenge

Before partnering with Vestcodes, the operations team dealt with:

• Multiple dashboards (Shopify, WhatsApp Business, Meta, email inboxes, courier partner panels)
• Manual order updates and repeated customer communication
• No unified customer timeline
• Lack of automation for order status, returns, and support workflow
• Slow resolution time for customer tickets

They needed a single internal tool to run their entire day-to-day operations.

Our Solution

Vestcodes engineered HWCRM, a powerful internal tool combining CRM, automation, communication, and order intelligence — built entirely custom for Hush & Wear.

🔗 Shopify Integration

• Real-time order sync
• Product catalog sync
• Customer purchase history
• Auto-generated tickets for COD verification, returns, and complaints

💬 WhatsApp Integration

• Automated order updates
• Pending payment reminders
• Return approvals
• “One-click send” templates inside CRM

📸 Facebook & Instagram (Meta) Integration

• Unified inbox inside CRM
• Customer profile auto-linking
• Auto-ticket creation for DMs & comments

📧 Email Support Integration

• Complete helpdesk inside the tool
• Smart routing & tagging
• Customer timeline with past orders + messages + tickets

🚚 Logistics & Shipping Automation

• Auto-retrieval of shipment status from partners
• Order status updates sent to customers automatically
• RTO (Return-to-Origin) alerts
• Delayed shipment notifications
• NDR follow-ups automated

🧠 Backend Workflow Automation

• COD confirmation flows
• Payment pending workflows
• Return & refund pipeline
• Order verification engine
• Fraud detection rules

📊 In-house Dashboard

• SLA tracking
• Support performance
• Order risk and fraud analytics
• Most contacted customers
• Team productivity insights

The Results

• 🕒 60% reduction in operational workload
• 📉 45% fewer manual errors in order updates
• 💬 Customer support resolution time improved by 3×
• 🚀 One unified dashboard handling 95% of daily operations
• ⚡ Automated communication reduced human involvement by 70%
• 📈 Clear analytics improved decision-making at the management level

Key Takeaways

HWCRM is a perfect example of how Vestcodes builds deeply integrated, business-first internal tools that empower teams to scale without adding headcount.
By merging Shopify, WhatsApp, Meta, Email, and logistics into one system, Hush & Wear now operates with speed, clarity, and automation at its core.

“At Vestcodes, we don’t build generic CRMs — we build internal systems that run your entire business.”